Birmingham Museum of Art
A rebrand of BMA’s logo, brochure, and artist cards for Lee Friedlander.
Current Logo
The current design needs an updated look and a more modern feel.
Explored Logo Options
The idea was to create a modern, sleek new look for the BMA.
The Solution
I removed a portion of the “m” in the icon as it was distracting. I filled in the counter space in the “b” and “a” to balance the design. The result is a clean abstraction of “BMA.”
Logo in Use
The brochure features a fun use of letters and informs readers of the museum.
Artist cards for Lee Friedlander to be included with the brochure.
